Everest changes, Everest changes people, Faces of Everest - what to call it?

Here is a plan for a photography book that friends Alex and Billi are going to do. Billi is climbing Everest this season and Alex, mentioned before on this blog, will be up there taking pictures. I have never been involved in the making of a book before. It is pretty tricky. Do we want to do it to make the book, or make money. How to find some money to make the project happen, to cover the 2 or so months to get the material and edit it into a draft? Who really buys these kinds of books? How many get printed? Are coffee table books all loss leaders? We've sent the proposal out to quite a lot of people now. We've had a lot of feedback: From the point of view of the (pre-)proposal, it is not snappy and salesy enough. Perhaps there is not enough writing proposed (600 words, perhaps 1500 is nearer the mark)? And from someone involved in expedition leading, that the residents at base camp are already rather treated like lab-rats: medical research, physiological research, pictures, books and so on. Anyhow, see what you think. Click the picture above and download the 3 page proposal. See what you think. Would you buy a copy? What would you call it? Oh - and faces of Everest is kind of there already, and is interesting: http://facesofeverest.blogspot.com/